FAQ: What are the industry / position codes?

 
We provide industry / position category lists which are broadly defined and sometimes overlapping for a reason. When Custom Databanks researchers talk to a firm, they ask what the firm specializes in and then translate the response to our categories. Over time, we add categories when companies start to mention a specialty we do not have in our database.

  • For example after 9-11, security, security services, homeland security became a specialty that many firms mentioned. We did not have security services in our database categories, so of course we added it.
  • For example, when Custom Databanks started the recruiter database in 1986, there was no internet. We listed computer services as a broad category encompassing, data centers, data input, and programming for big computers, etc. Then we added the internet and World Wide Web as new categories.

In summary, our categories are broad and broadly defined. If you think one of them applies to your experience, use it. Just make sure you don't pick every category, choose just a handful to make sure your campaigns are clearly and narrowly targeted.

INDUSTRY CODES POSITION CODES
ACC Accounting ACC accounting
ADV advertising, public relations ACT actuaries
AER Aerospace/aviation ADM administration, clerical, secretarial
AGR agriculture/business ADV advertising
APP Apparel AFF aff action, diversity, multicultural
AUT automotive, motor vehicles, trucks ARC architects
BAN Banking AUD auditing
BIO biotechnology/equipment AUT automation
BOA boats/marine BOD board of directors
BRK Brokers CAL call centers, cust. sve,  tech. supp.
BRO broadcasting, media, tv/radio/cable CAS cash management
BUI building products/systems CNS consulting, management consultants
CHM Chemicals COP copyright, intellect. prop., trademark
CMM communications, telecomm COR corporate relations, investor relations
CMP Computers CRE credit & collections
CNS Construction CXO CXO – chief “X” officer
CON Consumer DES design, product development
CPG consumer packaged goods DEV development/fund raising, non profit
CRE credit/credit card ECO economics
CSG consulting, management consulting EDU education, training
CSM cosmetics, perfume, soap ENG engineering
DEF defense ENV environmentalists
DIR direct marketing FIN financial
DP computer svc., data proc., inf. tech. GEN generalist, management
ED education, higher education GRA graphic arts/design
ELC electronics, semiconductors HRS human resources, personnel
ENG engineering IND assembly, industrial labor, light ind.
ENR energy INT international
ENT entertainment, film, gaming LAB laboratory personnel, technicians
ENV environmental LAW lawyers, paralegals
EQ equipment, machinery LOG logistics, materials manag. & plan.
ESS executive search, personnel agencies MAN manufact., plant management, prod.
FIN financial services MAR marketing
FOD food and beverages MED medical, physicians/nurses/therapists
FOR forest products/pulp/paper, lumber MER merchandising
FRA franchising MIS information technology., systems.
FRN furniture and fixtures, lighting M&A mergers & acquisitions
GEN generalist, most industries MRE market research, product research
GOV government, public administration NET networks/lan/wan
HEA healthcare/hospitals, medical NUR nursing
HIT hi-tech OPS operations
HRS Human resource services ORE operations research
HSP hospitality, hotels/restaurants PAC packaging
IND industrial PHR pharmacists
INR instruments, measuring, test equip. PHY physicians
INS insurance PLN planning
INT international PMN project management
INV investment banks PRE public relations
LAB laboratories PRO process control
LAW law firms PUR purchasing
LEA leasing QUA quality
LEI leisure/recreation REG regulatory affairs
LOW low tech industries RIS risk management
MAN manufacturing R&D research & development
MAR marketing SAF safety
MAT specialty materials SAL sales
MCA managed care SEC security
MDE medical devices SEN senior management
MET metals TAX taxes
MIN mining TEC scientific, technical
MOR mortgage industry TEL telecommunications
NAT natural resources TEM contract interim temp. placement
NP non-profits THE therapists
O&G oil & gas TRA traders
PAC packaging VEN venture capital
PAP paper
PHR drugs, pharmaceuticals    
PLS plastics    
PRN printing    
PUB publishing    
REA real estate    
R&D research and development    
RTL retail trade    
RUB rubber    
SEC security services/products    
SER services    
SFT software    
SPO sports    
STO aggregates, stone/gravel/silica    
TEX textiles    
TRA travel    
TRN transportation    
UTI utilities    
VEN venture capital/private equity    
WAS waste, hazardous waste    
WHL wholesale trade    
WIR wireless communications    
WWW internet, e-commerce, new media